Contributor
Nicola Villa

Nicola Villa

Strategy advisor

Co-founder of P4, a European initiative accelerating digital innovation and collaboration between the private and public sectors. Former senior executive at Mastercard, IBM and Cisco.

Filed by this writer

More from Nicola.

The Tribii logo mark at the center of a connected network, linked by lines to surrounding nodes that represent independent European hotels, on a green background.
Industry notes·8 min

Rebalancing Tourism

How Infrastructure Models Like Tribii Can Reshape Europe's Tourism Economy

Nicola VillaNicola Villa
Jun 18, 2026