Table of Contents
- 1. Introduction
- 2. Who We Are and Our Commitment to Data Protection
- 3. Data We Collect
- 4. How We Collect Your Data
- 5. Legal Basis for Processing
- 6. How We Use Your Data
- 7. Sharing Your Data with Third Parties
- 8. Data Retention and Deletion
- 9. Your Rights Under GDPR
- 10. Automated Decision-Making and Profiling
- 11. Cookies and Tracking Technologies
- 12. Data Protection of Minor Guests
- 13. International Data Transfers
- 14. Data Security
- 15. Data Processing Agreements (DPA)
- 16. Your Right to Lodge a Complaint
- 17. Contact Us
- 18. Privacy by Design
- 19. Third-Party Links and Services
- 20. Updates to This Privacy Policy
- 21. Summary of Your Rights at a Glance
- 22. Acknowledgment
1. Introduction
Welcome to Tribii. We are committed to protecting your privacy and ensuring you have a positive experience on our platform. This Privacy Policy explains how Hoodbnb B.V., trading as 'Tribii' (hereafter referred to as 'Tribii', 'we', 'our', or 'us'), collects, uses, stores, and shares your personal data in accordance with the General Data Protection Regulation (GDPR), the UK GDPR, the revised Swiss Federal Act on Data Protection (revFADP), and other applicable data protection laws.
This Privacy Policy applies to all users of the Tribii platform, including:
- Hoteliers and property managers who use Tribii's accommodation management platform
- Travellers who browse and book accommodations through Tribii
- Hotel guests who use the Tribii guest mobile application (the "Guest App")
- Users who engage with our reviews, recommendation, and community systems
- Job applicants and our employees
2. Who We Are and Our Commitment to Data Protection
Contact Information
Tribii is a software company providing technology solutions to independent hospitality businesses. We are incorporated in the Netherlands and our infrastructure is located in the European Union. We serve hotels established in the European Economic Area, Switzerland and the United Kingdom, and in the further countries listed in the Serviced Countries Schedule at Annex 1 of our Terms & Conditions, across Asia-Pacific, the Americas and the Caribbean.
For any privacy-related inquiries, please contact our Privacy Contact at:
- Email: contact [at] tribii [dot] com
- Hoodbnb B.V., registered in the Netherlands under KVK number 73124680.
Our Data Protection Principles
Tribii is committed to processing your data in accordance with GDPR and all applicable data protection laws. We adhere to the following principles:
- Lawfulness, fairness, and transparency: We process data only with a valid legal basis and keep you informed
- Purpose limitation: We use data only for purposes specified in this policy
- Data minimisation: We collect only the data necessary for our stated purposes
- Accuracy: We maintain accurate and up-to-date records
- Integrity and confidentiality: We protect data against unauthorised processing and loss
3. Data We Collect
Tribii collects different categories of data depending on how you interact with our platform. This section details what we collect from each user type.
A. Data from Hoteliers and Property Managers
When you create a Tribii account as a hospitality business, we collect:
- Business Information: business or trading name, type of accommodation, and, where you hold them, your company registration number and VAT number. Property Owners who host as private individuals rather than through a registered company are not asked for a registration number; for them the name and address we hold is their own personal data rather than business contact data, and we process it on the same basis, to invoice them and to operate their account.
- Contact Details: email address, phone number, business address
- Account Information: username, password (encrypted), security details
- Property Information: property name, address, room descriptions, pricing, availability calendar, amenities, images
- Financial Information: payment preferences for SaaS subscription billing
- Usage Analytics: login history, platform features used, booking management data
- CRM Data: information about guests who stayed at your property, guest communication history
- Fiscal Credentials (where Fiscal Services are enabled): the digital certificate (.p12/.pfx) and passphrase you upload to sign and transmit tax records. These are stored encrypted at rest and are never logged, displayed or returned.
- Identity verification (carried out by Stripe, not by Tribii): where you set up payments through Stripe, whether Tribii establishes the account on your behalf or you link an account you hold yourself, Stripe collects and verifies your identity information and supporting documents directly, acting as an independent controller under its own agreement and privacy policy with you (see stripe.com/privacy). Tribii does not collect, receive or store identity documents. We store only the resulting account status Stripe reports back to us (whether charges and payouts are enabled, and which requirements are outstanding).
- Fiscal Invoice Data (where Fiscal Services are enabled): your legal name, tax identification number and address, and the tax identification numbers, names and billing addresses of buyers (including corporate guests) named on invoices, together with the invoice records, hash chain and submission logs.
B. Data from Travellers and Guests
When you use Tribii to search for, view, or book accommodations, we collect:
- Account Information: name, email address, password (encrypted), phone number
- Profile Data: nationality, date of birth (optional), language preferences, profile picture
- Booking History: properties viewed, accommodation bookings made, booking dates, number of guests
- Search and Browsing Data: searches performed, filters used, properties viewed, time spent on pages
- Device Information: device type, operating system, browser type, IP address, unique device identifier
- Location Data: approximate location (country/region) and location-based search preferences
- Review Data: reviews you write, ratings you give, review publication date, responses to reviews
- Communication Data: messages with properties, customer support tickets, feedback forms
- Payment-Related Information: billing address (for invoicing purposes only; actual payment processing occurs directly with the payment provider used by the property)
- Identity-Document Data (where required by law): For stays at hotels in jurisdictions that require guest identity registration (for example, Spain's huéspedes filing obligation under Royal Decree 933/2021), Tribii records the guest's identity-document type and number (passport, national identity card, residence permit, or equivalent). This field is encrypted at rest. Legal basis: Article 6(1)(c) GDPR, legal obligation.
- Self Check-in Registration Data (where the hotel enables Self Check-in): Where a hotel enables online self check-in, the guest completes a digital registration form. In addition to the identity-document data above, this captures the guest's date of birth and nationality (mandatory in this context), residence address and province/region of residence, and a handwritten signature image together with a timestamped acknowledgment. The same registration details are collected for co-travellers and accompanying minors named on the booking (provided by the registering adult). The signature image is access-restricted at rest. Legal basis: Article 6(1)(c) GDPR, legal obligation.
- Integration Data: Where a hotelier connects an external service (such as a calendar or distribution channel) to Tribii to enable automated workflows, Tribii receives the relevant access credentials, processes the data flowing from that integration to deliver the contracted features, and encrypts long-lived credentials at rest. Hoteliers can revoke any such integration at any time from their account settings, which severs Tribii's ongoing access. Data flowing through an integration may be processed by Tribii's sub-processors as described in Section 7.B.
- Channel Manager Data: The channel manager works differently from the integrations described above, because Tribii holds the connection to the channel-manager provider itself and no hotelier credentials are involved. Where a hotelier activates the channel manager, Tribii sends that property's descriptions, photographs, room and rate information, availability and booking restrictions to the provider for distribution to the booking sites the hotelier selects, and receives back the reservations those sites generate. A reservation received this way contains the guest's name, email address where the booking site releases one, telephone number where the booking site releases one, stay dates, occupancy, the amount payable and any guest comment. Where the hotelier additionally enables guest messaging and reviews, the messages exchanged with the guest and the reviews the guest publishes pass through the same provider. Activation is an explicit action taken by the hotelier, and no data is sent to the provider before it. The provider is identified, with its location and transfer mechanism, in Section 7.B.
- Calendar-Export Tokens: Reservations can be exported to external calendar applications via tokenised public iCal URLs. The URL contains a unique token that, if shared, allows the holder to retrieve guest first name, last name, arrival and departure dates for that hotel's bookings. Hoteliers are responsible for keeping these tokens confidential and for rotating them via the platform if compromised.
Tribii handles most of the guest data above as the hotel's processor, on the hotel's instructions. Alongside that, Tribii retains a narrow set of platform-level data as a controller in its own right: guest name, email address, number of reservations, destinations visited, hotels booked, and booking dates, processed to facilitate the booking service, improve our platform, prevent fraud, and maintain service quality. Section 7.A sets out the boundary between the two roles in full, and Section 5.D gives the lawful basis for the platform-level set.
B-bis. Data from Guest App Users
The Tribii Guest App is a mobile application made available to hotel guests whose accounts originate from a reservation created by a hotel. When you use the Guest App, the following data is processed in addition to the data above.
Provided by the hotel through your reservation (you do not enter these): first and last name, email address, phone number, country, reservation details (booking reference, arrival and departure dates, number of guests, room type, status, notes), the cost breakdown for your stay, the associated hotel's details and coordinates, an internal account identifier, and a "VIP level" field set by the hotel.
Entered by you in the Guest App:
- Profile bio (free text, up to 160 characters)
- Travel interests selected from a fixed list (for example food, outdoors, culture, wellness, nightlife)
- Phone number (editable)
- Profile photo / avatar, uploaded from your device photo library if you choose to set one (see Section 4)
- Language preference
- User-generated content: community board posts, join-request messages, guest-to-guest direct messages, hotel chat messages, and experience-booking notes, all free text you author
Generated automatically:
- A session authentication token (limited lifetime), stored securely on your device
- Your device push-notification token, only where you enable notifications
- Timestamps (account registration, message sent/read times, request times)
- Your record of consent to these documents (see "In-App Consent and Versioning" below)
Safety and moderation data. If you use the in-app safety tools, we process: (a) content reports, when you report a board post, thread message, or direct message, we create a report record containing your identity as reporter, the reported guest's identity, a snapshot or excerpt of the reported content (kept even if the original is later deleted), the reason category you selected (spam or scam; harassment or hate; inappropriate content; or other), your optional free-text note, and a review status; and (b) block relationships, a record of which guest has blocked which, used solely to filter what each guest sees. Content reports are reviewed by Tribii staff or moderators.
No device location is collected. The Guest App does not collect your device's GPS or precise location and requests no location permission. Any "travellers nearby" experience is derived from your hotel's coordinates on your reservation (computed on our servers), not from your phone's location sensor.
In-app consent and versioning. Before you use the Guest App's community features for the first time, the app presents a consent screen that discloses, in plain language, that your first name, profile photo, bio, country, and interests are visible to other guests, and that your posts and messages are shared with the people you reach. The screen links to these documents and requires you to confirm that you have read and agree. We record your acceptance together with a timestamp and the version of the Terms and Privacy Policy you accepted, so that we can ask you to re-accept when these documents materially change.
Booking Session Data (Incomplete Bookings)
When a visitor begins a booking on a hotel's embedded Tribii widget but does not complete it, Tribii captures the partial booking-form data the visitor has already entered. This may include email address, first and last name, phone number, requested stay dates (arrival and departure), and the rooms selected. We capture this data so that hoteliers who have activated the Abandonment Recovery feature can send the visitor a limited number of recovery messages on the hotel's behalf. The legal basis for those messages is set out in Section 5, and the retention period is set out in Section 8.
C. Data from Job Applicants
If you apply for a position at Tribii:
- CV/Resume: name, contact information, work experience, education, qualifications
- Application Data: application form responses, cover letter, interview notes
- Background Information: references (if provided), background check results (where applicable)
4. How We Collect Your Data
We collect data through the following methods:
Direct Collection
- Information you provide when creating an account
- Data you enter when listing accommodations or activities
- Information submitted through contact forms, support tickets, and feedback
- Reviews and ratings you publish
- Profile details, posts, and messages you create in the Guest App
Automatic Collection
- Cookies and similar tracking technologies (see Section 11)
- Server logs and device information automatically collected when accessing the platform
- Behavioural analytics (pages viewed, time spent, interactions)
Mobile App Permissions
The Guest App requests device permissions only where needed for a feature you choose to use:
- Photo library: requested only when you choose to set a profile photo; the image you select is uploaded as your avatar.
- Push notifications: optional; if you grant permission, your device push token is registered so we can deliver message and activity notifications, via Expo's push service and the platform push gateways (Apple APNs and Google FCM).
- Camera, microphone, contacts, and location are not requested.
Third-Party Sources
- Data shared by hotels about their guests (see Section 7 for details)
- Where you use "Continue with Google" to sign in to the Guest App, Google provides your email address and basic profile so we can match you to your existing guest account
- Social media integrations (where applicable)
5. Legal Basis for Processing
Under GDPR, we must have a lawful basis to process your personal data. We rely on the following legal bases depending on the processing activity:
A. Contract Performance (Article 6(1)(b))
We process data necessary to perform our services:
- For hoteliers: providing platform access, managing bookings, processing payment of SaaS subscriptions
- For travellers: enabling search and booking functionality, managing reservations
- For Guest App users: authenticating you, showing your reservations and hotel communications, and providing the profile and account features you use
B. Consent (Article 6(1)(a))
We obtain explicit consent for:
- Marketing communications and newsletters
- Non-essential cookies and tracking for analytics and advertising
- Profiling and automated decision-making used to personalise recommendations (including AI-driven property and content recommendations)
- Use of optional features that send guest content to third-party AI providers
- Participation in the Guest App community features, captured through the in-app consent screen, including the visibility of your profile and content to other guests, and your optional use of the photo library and push notifications
C. Legitimate Interest (Article 6(1)(f))
We rely on legitimate interests for:
- Fraud prevention and security measures
- Essential analytics and platform improvements
- Customer support and issue resolution
- Operating the Guest App community features, including content moderation, handling content reports, and managing blocks, to keep the community safe and to comply with our House Rules and app-store user-generated-content policies
- Direct marketing to existing customers (with opt-out available)
- Compliance with legal obligations and protection of legal claims
D. Tribii's Platform-Level Data Processing
For the narrow platform-level set described in Section 7.A, and only for that set, Tribii acts as an independent data controller. It comprises guest name, email address, number of reservations, destinations visited, hotels booked, and booking dates, and Tribii processes it under two legal bases. Where Tribii acts as the hotel's processor, the lawful basis is the hotel's, not Tribii's, and the hotel states it in its own privacy notice.
- Contract Performance: facilitating the booking service and managing the technical infrastructure required to deliver our platform
- Legitimate Interest: platform improvement, fraud prevention, and ensuring service quality and security
E. Legal Obligation (Article 6(1)(c))
We process data where required by applicable laws, including:
- Tax and accounting records
- Anti-money laundering and sanctions compliance
- Hotel-registration and identity-verification obligations (e.g., Spain's huéspedes regime under Royal Decree 933/2021)
- Recording statutory traveler-registration data through Self Check-in and, in a future release, transmitting it to the competent national authority (e.g., Spain's Ministry of the Interior via the SES.HOSPEDAJES platform), where the hotel enables Self Check-in
- Issuing and reporting tax invoices through the Fiscal Services, where you enable them: a legal obligation under the applicable Spanish (VeriFactu), Basque (TicketBAI / BATUZ), Navarra and EU e-invoicing rules
F. Abandonment-Recovery Communications
Where a hotel has activated the Abandonment Recovery feature, Tribii sends recovery messages to visitors who began a booking on that hotel's widget but did not complete it. The lawful basis for sending these messages is consent (Article 6(1)(a) GDPR), captured through a per-session consent flag recorded at the point the visitor provides their details in the booking flow. A message is only sent where that flag is set and the visitor has not opted out.
Where, in a given jurisdiction, such a message is instead permitted on the basis of the 'soft opt-in' for existing-customer contact details under the ePrivacy Directive (2002/58/EC) and its national implementations (including the UK Privacy and Electronic Communications Regulations), Tribii and the hotel rely on that basis only subject to its conditions: that the contact details were obtained in the course of, or in negotiations for, a sale; that the messages relate to similar services; and that a clear and simple opt-out is offered both at the point of collection and in every message.
6. How We Use Your Data
Service Delivery
- Providing booking and property management functionality
- Processing and fulfilling accommodation reservations
- Managing SaaS subscriptions and premium features
- Supporting customer inquiries and technical support
- Operating the Guest App: showing your reservations, enabling chat with your hotel, and powering your profile and account features
Guest App Community and Experiences
- Enabling you to connect with other travellers through the community board, join requests, and direct messages
- Displaying the parts of your profile and the content you post to the other guests you choose to reach
- Letting you discover and request hotel-curated experiences
- Moderating community content and handling reports and blocks to keep the community safe
AI-Powered Features
Some Tribii features, including content optimisation, revenue and pricing assistance, image generation, and automated reservation workflows, are powered by third-party AI service providers. Where such features process personal data, the data is transmitted to those providers solely to deliver the contracted features. Those providers process data on Tribii's instruction under written agreements. Only the data necessary to deliver the contracted feature is transmitted, and Tribii configures these services, where the provider offers it, so that Tribii customer content is not used to train the providers' general-purpose models. A list of sub-processors used by Tribii is in Section 7.B.
- Revenue Intelligence: forecasts, alerts, market benchmarking and pricing recommendations for hoteliers, computed from the hotel's own booking data and public signals (public holidays and weather). Statistical, not based on guest profiling.
- Hotel AI Assistant: answering hoteliers' natural-language questions about their own property using aggregated, non-identifying figures. Individual guest personal data is not sent to the AI provider.
Guest CRM and Remarketing
- Enabling hoteliers to maintain guest databases and send targeted communications
- Facilitating personalised marketing campaigns to past guests
Analytics and Reporting
- Providing hoteliers with performance dashboards and occupancy reports
- Understanding platform usage patterns to improve our services
- Aggregate analytics that do not identify individuals
Reviews and User-Generated Content
- Publishing reviews and ratings to help other users make informed decisions
- Moderating content for compliance with community standards
Marketing and Communications
- Sending promotional emails and newsletters (where consent has been provided or legitimate interest applies)
- Service announcements and updates
- Transactional communications such as Guest App magic-link sign-in emails and push notifications you have enabled
Security and Compliance
- Preventing fraud, abuse, and illegal activity
- Enforcing terms of service and other agreements
- Responding to legal requests and regulatory obligations
7. Sharing Your Data with Third Parties
A. Data Shared Between Tribii and Hotels
Tribii's role differs depending on the data, and the distinction matters because it decides who you exercise your rights against. There are two tiers, and they are the same two set out in Section 7.2 of our Terms and Section 1.1 of our Data Processing Agreement.
For guest and reservation data, the hotel is the controller and Tribii is its processor. The hotel decides what is collected and why; Tribii handles it on the hotel's documented instructions under a Data Processing Agreement concluded in accordance with Article 28 GDPR. This covers the great majority of guest data on the platform: reservations, folios, guest profiles, messages with the hotel, check-in records and everything a hotel enters or a guest submits to it.
For a narrow, named set of platform-level data, Tribii is a controller in its own right. That set is: guest name, email address, number of reservations, destinations visited, hotels booked, and booking dates, processed to operate and secure the booking service, to prevent fraud, and to improve the platform; the account and billing data of hoteliers themselves; and visitor data on our public marketing website (Section 11). It does not extend beyond those. Tribii being an independent controller for this subset does not make it a joint controller with the hotel for anything, and does not dilute the hotel's own controllership of its guest data.
We share specific booking data with hotels as follows:
- Booking information: When a guest books through Tribii, we share guest name, email, phone number, and booking details with the property manager
- Guest profiles: With guest consent, hoteliers can access traveller profiles for CRM purposes
- Hotel chat: Messages you send to your hotel through the Guest App are shared with that hotel's staff
- Reviews and ratings: Published reviews are shared with properties for their records
Hotels are responsible for their own privacy notices and compliance when using guest data. We will sign a Data Processing Agreement (DPA) with each hotel as required by GDPR Article 28.
B. Sub-Processors
Tribii engages the following sub-processors. Each is bound by a written data-processing agreement and, where transfers leave the EEA, by European Commission Standard Contractual Clauses (Commission Decision (EU) 2021/914) and any applicable UK or Swiss addendum. The authoritative, current list, including each provider's purpose, location, and transfer mechanism, is published at our Sub-processor List; the table below reproduces it as of the effective date of this policy. We will give hoteliers at least fifteen (15) days' notice by email before adding, replacing, or materially changing a sub-processor, under the procedure described in our Data Processing Agreement.
| Sub-processor | Purpose | Location | Transfer mechanism |
|---|---|---|---|
| Stripe Payments Europe Ltd | Payment infrastructure | Ireland (EU); global infra | Intra-EEA + SCCs |
| Anthropic, PBC | AI service provider (content, revenue and workflow features; AI Connections context) | USA | EU SCCs 2021; DPF where certified |
| OpenAI, L.L.C. | AI service provider; AI Visibility probing | USA | EU SCCs 2021; DPF where certified |
| Google LLC | Cloud services, Gemini AI service provider (incl. the Hotel AI Assistant), AI Visibility probing, mapping, Guest App "Continue with Google" sign-in, and Firebase Cloud Messaging (FCM) push transport | USA | EU SCCs 2021; DPF where certified |
| Apple Inc. | App distribution (App Store) and push-notification transport (APNs) for the Guest App | USA | EU SCCs 2021; DPF where certified |
| Expo (650 Industries, Inc.) | Guest App push-notification delivery, over-the-air updates, and build service | USA | EU SCCs 2021 |
| Perplexity AI, Inc. | AI Visibility probing | USA | EU SCCs 2021 |
| Microsoft Corporation | Integration APIs | EU / USA | EU SCCs Module 3 |
| Resend, Inc. | Email delivery (including Guest App magic-link sign-in emails) | USA | EU SCCs Module 3 |
| Postmark / AWS SES | Email delivery infrastructure | USA | EU SCCs Module 3 |
| Channex.io LTD | Channel manager connectivity: property and rate content, availability and restrictions, inbound reservations from booking sites, and, where the hotel enables it, guest messaging and reviews | United Kingdom; platform and databases hosted in EU regions | UK adequacy decision |
| Expedia Group | Distribution channel integration | USA / EU | EU SCCs Module 3 |
| Functional Software, Inc. (Sentry) | Error monitoring (configured without PII) | EU / USA | EU SCCs Module 3 |
| Laravel Cloud, Inc. | Application hosting and platform operations, including custom-domain provisioning | USA; hosted infrastructure in the EU | EU SCCs 2021 |
| Amazon Web Services EMEA SARL | Underlying cloud infrastructure (EU region) | EU Central (Frankfurt) | Intra-EEA |
C. Sharing Between Guests in the Guest App
The Guest App's community features are social by design. When you participate, the following information is visible to other guests using the app: your first name, profile photo, bio, country, and selected travel interests. Posts you publish are shared with the travellers they reach, and direct messages are shared with the recipients you send them to. Private posts are gated by the post owner, who approves or denies each join request before the requester can see the thread. You control this exposure: you choose whether to participate, what to post, and whether to set an avatar, bio, or interests, and you can delete your own posts and your account at any time (see Section 8). Tribii does not sell this information and does not make your profile public outside the app.
D. Business Partners
We may share aggregated, anonymised data with business partners for research and strategic purposes. This data cannot identify individual users.
E. Legal Requirements
We may disclose your data if required by law, regulation, or government request, including:
- Court orders or legal proceedings
- Law enforcement requests
- Tax and regulatory compliance
F. Business Transactions
If Tribii is acquired, merged, or assets are sold, your data may be transferred as part of the transaction. We will notify you of such changes and any affected privacy rights.
G. Cross-Network Recovery Suppression List
If you unsubscribe from an abandonment-recovery email sent through any Tribii-powered hotel, that opt-out suppresses your email address across the entire Tribii network, so no participating hotel can send you a further recovery email. To make that suppression effective, we retain your email address permanently in a suppression list. This is the sole purpose for which the email is kept in that list, and it is held under Article 17(3)(b) GDPR (Recital 65), which permits retention necessary to give effect to your request to stop processing.
H. Tax Authorities and E-Invoicing Networks (Fiscal Services)
Where a hotel enables the Fiscal Services and switches on transmission, invoice data, namely the hotel's tax identity and the tax identification numbers, names and billing addresses of buyers named on invoices, is transmitted to the competent tax authority as required by law. Depending on the hotel's location these recipients are:
- the Spanish State Tax Administration Agency (AEAT), under VeriFactu;
- the Diputación Foral de Álava, the Diputación Foral de Bizkaia (TicketBAI and BATUZ/LROE), and the Diputación Foral de Gipuzkoa, in the Basque territories;
- the Hacienda Foral de Navarra, in Navarra;
- the Peppol network and recipients under the EU e-invoicing standard EN 16931, for structured electronic invoices.
These authorities and networks act as independent recipients in their own right under their governing legislation; they are not Tribii's sub-processors. The digital certificate and passphrase you upload are never transmitted to these recipients; they are used only to sign your records.
I. Guest-Registration Authorities (Self Check-in)
Where a hotel enables Self Check-in, statutory traveler-registration data (the identity, date of birth, nationality, residence and document details described in Section 3.B) is, in a future release, transmitted to the competent national authority designated by applicable guest-registration law, for example Spain's Ministry of the Interior via the SES.HOSPEDAJES platform. This transmission is carried out to satisfy the hotel's own legal obligation under Article 6(1)(c) GDPR; the authority acts as an independent recipient under its governing legislation and is not Tribii's sub-processor.
8. Data Retention and Deletion
We retain your data only for as long as necessary to provide our services and comply with legal obligations.
Retention Periods
Two things are worth saying before the table, because they change how it should be read. First, except where a law sets the period, the figures below are maximums: for the categories a hotel controls, they are the longest period the hotel may choose, not a deletion Tribii carries out on its behalf. A hotel may shorten a period in its settings, never extend one, and where it has set nothing the record is kept. Second, where a national law does set the period, it governs in both directions: it can require a record to be kept, and it can require the same record to be destroyed by a fixed date. Those are the periods Tribii applies itself.
| Data category | Retention period |
|---|---|
| Active account data | For the duration of account use; deletion actioned within 30 days of account closure |
| Guest App profile and community content (bio, interests, avatar, posts, messages) | For the duration of account use; purged when you delete your account in the app |
| Guest App session and push tokens | Session tokens expire on a rolling basis and are cleared on logout; push tokens are removed on logout or account deletion |
| Content reports and content snapshots (Guest App moderation) | Retained for as long as necessary to handle the report and any related dispute, appeal or legal claim, and no longer; the snapshot is kept even if the original content is later deleted |
| Block relationships (Guest App) | Retained until the user removes the block |
| Booking records | 6 years (for tax and accounting purposes) |
| Financial records | 6-7 years (or longer as required by local law) |
| Published reviews | As long as helpful to the community; up to 5 years if archived |
| CRM guest data | Kept by default, because recognising a returning guest is what the record is for. A hotel may switch on automatic anonymisation in its settings and choose any period up to a maximum of 3 years of inactivity; where it has not, the profile is retained. The reservations and invoices that reference it are unaffected |
| Hotel AI Assistant conversation history | Stored per hotel account; deleted 1 year from the message date (or sooner on account closure, on request, or where the hotel has set a shorter period, down to a minimum of 30 days) |
| Abandoned booking session personal data (email, name, phone) | Personal data erased 60 days from last activity; the de-identified record (dates, rooms, status, outcome) is retained for aggregate statistics |
| MCP agent call logs | Retained indefinitely for operational and abuse-investigation purposes (no IP address or guest personal data is captured) |
| Recovery opt-out (suppression) list | Kept indefinitely as a suppression list under Article 17(3)(b) GDPR / Recital 65 |
| Analytics logs | Retained for as long as the account is open and the records remain useful for security, abuse investigation and service quality, and no longer; aggregated figures that identify nobody are kept indefinitely |
| Cookies | Per cookie settings, and per the table in our Cookie Policy: 24 months for the Google Analytics cookies and 90 days for the advertising ones, where you have consented to them |
| Cookie consent records (marketing website and sign-up pages) | The duration of the consent plus 12 months, then deleted. The record holds a random consent identifier, the timestamp, the categories chosen, the notice and policy version shown, language, country and a salted, non-reversible hash of the IP address; it is not linked to a name or email address |
| Job applicant data | 6 months after decision (or 1 year if hired) |
| Fiscal records and submission logs (VeriFactu / TicketBAI / Navarra / Peppol) | Append-only; never altered or deleted; retained for the tax-inspection period required by applicable law (typically 4-6 years or longer) |
| Statutory traveler-registration records and signature images (Self Check-in) | Retained for the period required by the guest-registration law of the country where the property is located. These periods differ by country: three years in Spain (Royal Decree 933/2021 / SES.HOSPEDAJES), one year from departure in Germany (Bundesmeldegesetz), six months from arrival in France (fiche individuelle de police), and seven years in Austria (§ 19 Meldegesetz-Durchführungsverordnung). In Italy the copy of the identity document is destroyed immediately after the filing is transmitted and only the portal receipt is kept, for five years; Tribii stores no document scan at all. Where no national period applies, the record is retained for three years. These records are retained even after other account data is deleted |
How the Schedule Is Applied
The periods above are enforced by an automated pass that runs every night. It works category by category, removes or de-identifies only the records whose period has expired, and never touches a record tied to a stay that is still current. Each removal is written to an append-only deletion log recording what was removed and under which rule, and never the content that was removed. That log is the evidence a hotel's data protection officer can ask us for, and it is what lets us show that a period was applied rather than merely published.
Separately, a hotel can switch on a guest-erasure control that lets it action an erasure request itself, directly from a guest's record. That control is off until the hotel turns it on. The right to erasure is never conditional on it: where a hotel has not enabled the control, Tribii will action a valid request on the hotel's behalf. Only the button is optional, never the right.
Deletion Requests
You can request deletion of your account and associated data at any time. We will action your request within 30 days, subject to the following:
- Data that we are legally required to retain (e.g., financial and tax records under Dutch law) will be retained for the statutory period
- Data that is the subject of an active dispute or contractual obligation will be retained until resolution
- Data that has been replicated to operational backups will be overwritten in the normal backup rotation cycle and will not be actively accessed in the interim
- The data is part of an immutable fiscal record or submission log created through the Fiscal Services, which by law cannot be altered or deleted and is retained for the statutory tax-inspection period
Guest App In-App Account Deletion
The Guest App provides a "Delete account" control. When you confirm deletion, Tribii purges the app-layer data associated with your account, including your community content (posts and messages), your push-notification tokens, your authentication and session tokens, and your app-only profile fields (bio, interests, avatar, language preference), and revokes all of your active sessions. Your underlying reservation and billing records held by your hotel are not deleted by this action: the hotel is a separate, independent controller of that booking data and retains it under its own lawful basis and retention rules, and Tribii continues to hold the platform-level and legally required records described in this Section 8 and in Section 3. For safety and audit reasons, content reports and the associated content snapshots relating to you (whether you filed them or were the subject of them) may be retained for the moderation retention period set out above, even after your account is deleted. In short: the app data we control as part of the Guest App is deleted on request, while booking and billing records persist under the hotel's own retention rules and our legal obligations, and a limited set of moderation records is kept for safety.
9. Your Rights Under GDPR
Under the GDPR (and equivalent rights under UK GDPR and the revFADP), you have the following rights regarding your personal data:
Right to Withdraw Consent (Article 7(3))
Where we rely on your consent, including for analytics and advertising cookies, you may withdraw it at any time via the 'Cookie settings' link in our website footer, as easily as you gave it. Where we process your data on the basis of consent inside the Tribii application, you may withdraw it by updating your account settings or contacting us. Withdrawal does not affect the lawfulness of processing carried out before you withdrew.
Right of Access (Article 15)
You have the right to request a copy of all personal data we hold about you. We will provide this in a structured, commonly used, machine-readable format within 30 days of your request.
Right to Rectification (Article 16)
You can request correction of inaccurate or incomplete data. We will update your information within 30 days or explain why we cannot comply.
Right to Erasure (Article 17)
You can request deletion of your data in certain circumstances, including when:
- Data is no longer necessary for its original purpose
- You withdraw consent
- You object to processing based on legitimate interest
- Data has been processed unlawfully
We will not delete data if required by law or if deletion would adversely affect other users.
Right to Restrict Processing (Article 18)
You can request that we limit how we process your data while we verify its accuracy or assess your objection. We will store data but not actively use it.
Right to Data Portability (Article 20)
You can request your data in a structured, machine-readable format and have it transferred to another service provider without hindrance. We will provide this within 30 days.
Right to Object (Article 21)
You can object to:
- Direct marketing (we will stop immediately)
- Processing based on legitimate interest
- Automated decision-making and profiling
How to Exercise Your Rights
To exercise any of these rights, contact us at:
- Email: contact [at] tribii [dot] com
- In-app privacy portal (where available)
We will respond within 30 days. If your request is complex, we may extend this by two months, which we will communicate to you.
10. Automated Decision-Making and Profiling
What We Do
Tribii uses automated decision-making and profiling (including AI/ML algorithms) for:
- Personalised property recommendations based on search history and behaviour
- Pricing and revenue management suggestions for hoteliers
- Fraud detection and prevention
- Content moderation and review validation
- Targeted marketing and personalised advertising
Your Rights (Article 22)
Under Article 22 of the GDPR, you have the right NOT to be subject to a decision based solely on automated processing that produces legal or similarly significant effects, unless:
- The decision is necessary for entering into a contract
- You have given explicit consent
- It is authorised by law
For most Tribii features, we provide human review and override options. If you wish to object to automated decision-making or request human review, contact us at contact [at] tribii [dot] com.
Where a hotelier enables the Assistant AI automated-pricing capability, Tribii automatically applies room-rate changes within the limits the hotelier configures. This is an automated decision about the hotel's own commercial pricing (business data); it is not a decision about any individual guest and does not produce legal or similarly significant effects on a data subject within the meaning of Article 22. Hoteliers can disable Assistant AI or revert to manual approval at any time.
11. Cookies and Tracking Technologies
The Tribii application and the booking widget use only strictly essential cookies. The one exception is the pages of app.tribii.com where you sign up for, log in to or ask us about Tribii, which carry the same optional cookies as the marketing website and are covered by the paragraph below; everything you reach after signing in does not. For website statistics we use Umami, a cookieless, privacy-first analytics tool that sets no cookies, stores nothing on your device, and collects no personal data or cross-site identifiers; it needs no consent.
Our marketing website (tribii.com), and the sign-up, log-in, password and contact pages of app.tribii.com, additionally offer optional analytics and advertising cookies, provided by Google Analytics 4 and Google Ads, and on tribii.com also by the Meta (Facebook) Pixel. These are off by default: nothing is loaded or stored until you turn them on through the cookie banner, and you can change or withdraw that choice at any time using the 'Cookie settings' link in the footer. You are asked once, on tribii.com, and that single choice governs both: seeing an advertisement and creating an account are one journey across two addresses of the same website, and asking twice would neither add information nor add protection. If you have made no choice, nothing optional is set on either. Where you consent to advertising cookies, Google acts as an independent controller for the data it receives, and Meta Platforms Ireland Limited is a joint controller with us for the collection and transmission of pixel data and an independent controller thereafter; we do not create remarketing audiences; this may involve a transfer to the United States under the EU-US Data Privacy Framework. We record your consent decision, its timestamp and the policy version shown to you, on the basis of our legal obligation to demonstrate consent (Article 7(1) GDPR). We honour Global Privacy Control as a refusal.
International transfers. Where you consent to analytics or advertising cookies, data may be transferred to Google LLC and to Meta Platforms, Inc. in the United States. These transfers rely on the European Commission's Standard Contractual Clauses (2021, Module 2) and on Google LLC's certification under the EU-US Data Privacy Framework. We apply additional safeguards: IP addresses are truncated within the EU before processing, and data sharing with Google for product improvement and benchmarking is switched off. Google Signals is also disabled, which prevents your Analytics activity being linked to your Google account for our reporting; since 15 June 2026 that setting no longer governs whether identifiers reach Google Ads, which is controlled by your advertising consent alone.
No remarketing. We use advertising cookies to attribute a sign-up back to the advertisement that led to it. We do not build remarketing or custom audiences from the pages you viewed, and we do not use these cookies to target you with Tribii ads elsewhere. Google and Meta remain independent controllers for their own purposes in respect of the data they receive, described in their own policies. Nothing here produces legal effects concerning you or similarly significantly affects you, so it is not automated decision-making under Article 22 GDPR, and it has no effect on your Tribii account, on pricing, or on any decision we take about you. You may object at any time.
Records of consent. We keep a record of cookie consent choices so that we can demonstrate compliance under Article 7(1) GDPR. The record contains a randomly generated consent identifier, the timestamp, which categories you allowed or refused, the version of the notice and policy shown to you, your language and country, and a salted, non-reversible hash of your IP address. It is not linked to your name or email address, and we keep it for the duration of the consent plus twelve months.
Legal basis. Analytics and advertising cookies are placed solely on the basis of your consent under Article 6(1)(a) GDPR together with Article 11.7a of the Dutch Telecommunicatiewet. We do not rely on legitimate interest for them, because storing or reading information on your device requires consent and legitimate interest is not an available basis for it.
The Guest App does not use advertising or tracking SDKs. Full details, including third-party cookies set by embedded iframes from Stripe and Google Maps, are in our Cookie Policy.
12. Data Protection of Minor Guests
Tribii's traveller-facing services (creating a guest account, leaving reviews) are intended for use by adults aged 16 or over (or the local age of digital consent under Article 8 GDPR). The Guest App and its community features are intended for adults aged 18 or over and are not directed to children. Where a hotelier records a minor as part of a family or group booking, the hotelier is the data controller for that record and is responsible for obtaining and documenting any parental or guardian consent required under applicable law. Where a hotel enables Self Check-in, a minor's registration data is provided by the accompanying adult on the minor's behalf; this data is processed on the basis of the hotel's legal obligation (Article 6(1)(c) GDPR), not on the basis of the minor's consent. Tribii does not directly market its services to children.
If We Discover Unauthorised Child Data
If we discover that we have collected data from a child without proper consent, we will delete it immediately and notify the parent or guardian.
13. International Data Transfers
Tribii's primary infrastructure is located in the European Union. However, several of our sub-processors (listed in Section 7.B) are based in the United States or operate global infrastructure that may include US data centres. As a result, personal data is transferred to the United States in the ordinary course of providing our services, including, for example, payment processing, AI-assisted platform features, transactional email delivery, push-notification delivery, error monitoring, and certain platform integrations.
Tribii relies on the European Commission Standard Contractual Clauses (Commission Decision (EU) 2021/914), in particular Module 3 (processor-to-processor), as the transfer mechanism for these transfers.
For UK personal data, the UK International Data Transfer Addendum issued by the ICO is incorporated by reference.
One sub-processor, the channel-manager provider identified in Section 7.B, is established in the United Kingdom and stores platform and booking data in EU regions. Transfers of personal data to it are made on the basis of the European Commission's adequacy decision for the United Kingdom, which was renewed on 19 December 2025 and is in force until 27 December 2031. Should that decision lapse or be annulled, transfers to that sub-processor will revert to the Standard Contractual Clauses described above.
For Swiss personal data, the EU SCCs are applied with the supplementary adjustments recognised by the Swiss Federal Data Protection and Information Commissioner (FDPIC), including references to the revised Federal Act on Data Protection (revFADP) and recognition of the FDPIC as competent supervisory authority, and, where a sub-processor is independently certified under the Swiss-US Data Privacy Framework, that framework may additionally be relied upon.
Transfers also run in the other direction. Where a hotel is established outside the EEA, the guest personal data it collects through Tribii is transferred into the European Union, because that is where our infrastructure sits. For that transfer the hotel is the controller and the exporter, and the transfer is governed by the law applicable to the hotel rather than by the GDPR: typically that country's recognition of the European Union as providing adequate protection, its own standard contractual clauses, or the hotel's documented instruction to us. We will enter into any additional country-specific transfer terms a hotel reasonably requires as an addendum to our Data Processing Agreement. The data-protection law and transfer basis applicable to each country we serve are set out in the Serviced Countries Schedule at Annex 1 of our Terms & Conditions.
Transfer Impact Assessments are conducted and reviewed periodically. Tribii does not currently rely on Binding Corporate Rules for these transfers. Apart from the United Kingdom adequacy decision described above, Tribii relies on an adequacy decision only where a specific sub-processor independently certifies adequacy (e.g., the EU-US Data Privacy Framework or its UK / Swiss extensions). A list of sub-processors and their transfer mechanisms is maintained in Section 7.B and at our Sub-processor List.
Two optional features generate specific international transfers. Where a hotel enables AI Visibility, Tribii transmits the hotel's public name and city (which are not guest personal data) to US-based large-language-model providers to measure how those models describe the hotel; these transfers rely on the Standard Contractual Clauses 2021 (Module 2, controller-to-processor) and, where the provider is certified, the EU-US Data Privacy Framework. Where a hotel enables AI Connections (MCP), the endpoint is reachable over the public internet from anywhere in the world, but it exposes only the hotel's published inventory, rate and policy data and carries no guest personal data.
Where a hotel uses structured electronic invoicing over the Peppol network, invoice data may be routed to recipients elsewhere in the EU/EEA under the EU e-invoicing standard EN 16931. Such routing stays within the EU/EEA and does not constitute a transfer to a third country.
Where a hotel enables Self Check-in, statutory traveler-registration data is, in a future release, transmitted to the competent national authority (e.g., Spain's Ministry of the Interior via SES.HOSPEDAJES). This is a transfer to a public authority within the EU/EEA to satisfy the hotel's legal obligation and does not constitute a transfer to a third country.
14. Data Security
Security Measures
Tribii implements comprehensive security measures to protect your data:
- Encryption in transit: All data exchanged between users, our platform, and our sub-processors is encrypted using TLS 1.2 or higher. The Guest App communicates with our servers over HTTPS only; cleartext traffic is disabled.
- Encryption at rest: Sensitive identifiers (including identity document numbers and OAuth refresh tokens) are encrypted at rest using AES-256. Other personal data is held in databases protected by access controls and infrastructure-level encryption.
- Secure credential storage on device: Guest App session tokens are stored in the operating system's secure store (iOS Keychain / Android EncryptedSharedPreferences).
- Access controls: Role-based access; multi-factor authentication is available and is enforced for administrative accounts.
- Firewalls and intrusion detection: Network security monitoring.
- Audits: Regular internal security reviews; external penetration testing planned.
- Employee training: Data protection and cybersecurity training for staff.
- DPIAs: Conducted for high-risk processing activities, including AI-assisted features and any new processing that involves significant volumes of personal data.
- Certificate vault: digital certificates and passphrases used for the Fiscal Services are held in a dedicated encrypted store, are never written to logs and are never returned through the interface or API.
While we use industry-standard security, no system is 100% secure. We encourage you to use strong passwords and never share login credentials.
Data Breach Notification
If we discover a data breach that poses a risk to your rights and freedoms, we will:
- Notify the relevant supervisory authority within 72 hours
- Notify affected individuals without undue delay
- Provide details of the breach, its scope, and recommended actions
15. Data Processing Agreements (DPA)
For hotels acting as data controllers, we will execute a Data Processing Agreement that complies with GDPR Article 28. The DPA will specify:
- The subject matter, scope, and duration of processing
- The nature and purpose of processing
- Types of personal data and categories of data subjects
- Obligations and rights of the controller
Our standard DPA is available at Data Processing Agreement.
16. Your Right to Lodge a Complaint
If you believe we have violated your privacy rights, you have the right to lodge a complaint with your national data protection authority. You can do this in addition to contacting us.
You can file a complaint with the data protection authority in your country. A current list of EEA supervisory authorities (covering all EU Member States and the wider European Economic Area) is maintained by the European Data Protection Board at edpb.europa.eu/about-edpb/about-edpb/members_en.
For users in the United Kingdom, you may contact the Information Commissioner's Office (ICO) at ico.org.uk.
For users in Switzerland, you may contact the Federal Data Protection and Information Commissioner (FDPIC) at edoeb.admin.ch.
For users and hotels outside the EEA, the United Kingdom and Switzerland, the competent authority is the one identified for that country in the Serviced Countries Schedule at Annex 1 of our Terms & Conditions. Some of the countries we serve have no comprehensive data-protection authority in force; where that is the case, Annex 1 says so, and you may still bring a complaint to us directly or, where the GDPR applies to the processing, to the Autoriteit Persoonsgegevens.
Where Tribii's lead supervisory authority applies, that authority is the Autoriteit Persoonsgegevens (AP) in the Netherlands.
We encourage you to contact us first, as we will work to resolve any concerns.
17. Contact Us
For any privacy-related questions, requests, or concerns:
- Email: contact [at] tribii [dot] com
- In-app Privacy Portal: Available to logged-in users
We aim to respond to all inquiries within 30 days.
18. Privacy by Design
Tribii is committed to Privacy by Design principles (GDPR Article 25). We:
- Implement data protection from the outset in all new features and services
- Conduct Data Protection Impact Assessments (DPIA) for high-risk processing
- Minimise data collection and retention periods
- Provide privacy-friendly default settings
- Regularly review and audit data processing practices
19. Third-Party Links and Services
Our platform may contain links to third-party websites and services (e.g., payment providers, social media). We are not responsible for their privacy practices. Please review their privacy policies before sharing your data.
20. Updates to This Privacy Policy
Tribii may update this Privacy Policy to reflect changes in our operations, technology, or legal requirements. We will notify you of material changes by:
- Email notification to your registered email address
- Prominent notice on our website or platform
- In the Guest App, requesting that you re-accept the updated version where required
- Requesting your explicit consent if required
The 'Last updated' date at the bottom of this policy indicates when it was last revised. Your continued use of Tribii constitutes acceptance of updated terms.
21. Summary of Your Rights at a Glance
| Your right | What you can do |
|---|---|
| Access | Request a copy of your data in a machine-readable format |
| Correction | Update inaccurate or incomplete information |
| Deletion | Request deletion of your data (with exceptions) |
| Portability | Export your data to another service |
| Objection | Object to marketing, profiling, or processing |
| Restriction | Request we limit how we process your data |
| Consent Withdrawal | Withdraw consent for any processing at any time |
| Complaint | Lodge a complaint with your national data protection authority |
22. Acknowledgment
By using Tribii, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our data processing practices, please do not use our platform.
Thank you for trusting Tribii with your data. We are committed to protecting your privacy and ensuring transparency in all our data processing activities.